Ebay guru Linda Lightman makes $25 million a year selling other peopleâ€™s things on the popular e-commerce site. The mother of two and Philadelphia, Pennsylvania suburb resident shared her tips on how to be a superstar seller in honor of the Ebayâ€™s 20th anniversary last Thursday.
Lightman, who began her business selling her sonâ€™s video games, grew her luxury consignment store, Lindaâ€™s Stuff, into a successful multi-million-dollar company in a matter of 15 years. She told the Daily Mail:
â€œMost people donâ€™t know that the average household has over 52 items worth over $3,000 just lying around their house ready to sell.”
â€œBut you donâ€™t have to be limited by what is in your home. Branch out. You can make money selling other items on Ebay.â€
A former labor and employment attorney in New York, Lightman explained that she has always had a passion for fashion. After selling her sonâ€™s video games, her clothes, shoes and accessories, she ran out of things to sell. However, the answer came knocking on her doorstep.
â€œWithin weeks, my friends asked me to sell their clothes and so on. Word of mouth is a very powerful marketing tool and it spreads quickly. I instantly knew I was on to something.
â€œI kept going, until almost every room in my house was filled with boxes and clothes from friends and their friends. My home was 100 percent Ebay.â€
The business soon took off, and by 2006, Lindaâ€™s Stuff had moved into a 5,000-square-foot office space with 20 employees.
â€œI didnâ€™t realize how big my company was going to be, so we moved offices four times in less than seven years. We first had a 5,000-square-foot location, then 12,000, then 25,000 to finally our new home of 93,000 square-feet.â€
The company is flourishing with a revenue of $25 million a year nearly a decade later. Lightman revealed that she became a lawyer because she was under the impression that success meant taking a traditional route and career. However, she says she has learned the importance of doing what makes you happy:
â€œPeople say if you do what you love and love what you do youâ€™ll never work a day in your life â€” I never believed it until I started Lindaâ€™s Stuff.â€
Her top tips for selling on eBay are:
â€œEven though you may be familiar with the product, it is important to educate yourself about the market.â€ Sellers should ask themselves: â€œIs there a market for the item you are thinking about selling.â€
The Brooklyn Law school alumna advised that sellers should â€œlearn how to price by researching what similar items are selling for.â€
2. Pick a great user ID
â€œFor me, I chose Lindaâ€™s Stuff because at the time it was simply my own stuff. Had I known then, I would have chosen more wisely.â€
3. Use quality images and detailed descriptions
â€œItâ€™s all about the pictures. Remember the potential buyer cannot see or touch the item so he or she is relying on your image. Quality is key.
â€œDescribe, describe. The pictures are great but they need a great description to highlight the item.
â€œWrite a great title. Donâ€™t waste the 80-character limit on words like â€œwow.â€ Make sure to include the designer name, size, color, style, and other identifiers that buyers would search for.â€
4. Customer service is key
â€œEven if you have included the information in your description, the buyer often wants to know additional things. Remember the customer is always right!â€
5. Be prompt and reliable
â€œOnce the buyer has paid for the item, be prepared to pack and ship it quickly and in the manner agreed upon in your listing.â€
6. Have fun
Lightman tells others to â€œthink outside the boxâ€ and have a little fun when marketing their items.